If you want to promote your website which is mundane and does not convert or does not give you the desired result. Consider following steps and try to implement them.
- Remove errors from your web pages to rank better
- Find the best keywords for your website
- Optimize your web pages for relevant keywords
- Analyse the links that point to your site
- Improve the links that point to your site
- Check your rankings on Google, Google Mobile, Bing and Yahoo
- Monitor the uptime of your website
- Analyse the Google Ads campaigns of your competitors
- Analyse the SEO campaigns of your competitors
- Analyse social media
- Analyse your website visitors
- Create impressive reports for your boss and your clients
Hope this helps you all in your performance marketing campaigns.
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