Thursday, July 21, 2016

Schema Tag: Usage & Meaning Simplified!

Schema is an interpretation of data into a structured data. We should implement schema tag on the website’s info so that search engines can understand it in a better way. Schema is a part of structured data mark-up. With the help of Schema tags, we will be able to represent our data in a better format.

There are three major types of structured data mark-ups:

1. JSON-LD(Recommended by Google) - JavaScript Object Notation for Linked Data
2. Micro-Data
3. RDFa (Resource Description Frameworks)

This makes sure that your data mark-up is presented in a well formed manner and can be processed by Google, other search engines. It is also referred as a kind of micro-data format which is used by majority of the SEOs and web developers world wide. is an open community effort to promote your standard structured data in a variety, where you can find almost everything about schema tags and their usage.

You can implement data mark-ups on following property of your website:

1. Internal Search Box
2. Ratings/Reviews
3. Physical Location/Address
4. Products (for e-commerce websites)
5. Future Events
6. Recipes (Ideal for food blog or cooking related websites)
7. Social Profiles (It shows only when your profiles are verified and tested)

Next step is to always make sure your structured data is tested and validated. Google also provides structured data testing tool for testing and publishing your mark-up. When you publish your data you can make it more eligible by testing in this tool. It also shows errors or corrections if any.

In simple words, it is associating your data with the search engine crawlers/robots and other online resources.

P.S. Creating Quality Pages Always Helps! 

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