Many
are not even aware about SEO. While some beginners struggle with it.
The question is - From where to start the process of search engine
optimization? Today, I'll let you know some basics of the initial SEO
work that you can upload on your new website in order to get the high
ranking's on search engines result pages. Following is a list to get
started!
1.
Domain Authority
>>You
can use bulk da checker(http://www.bulkdachecker.com/) to check the
current domain authority score of your website. It may increase or
decrease with time.
2.
Page Authority
>>Just
like you checked the domain authority you can check the page
authority. The difference between them is of an entire domain and a
web-page.
3.
Back-links Profile
>>Back-links
have always been a constant and important factor according to Google
guidelines. You can analyse your back-links with the help of tools
like Ahrefs, Google search console etc.
4.
Link Saturation
>>Didn’t
understood? Don’t worry! This term refers to the numbers of
web-pages of your website that is indexed by search engines.
5.
Domain Age / Domain Creation
>>Search
engines provide first preference to old domains which are registered
for a long tenure. So domain age also matters up to some extent to
get the higher rankings on search engines.
6.
Domain Expiry
>>We
can register domains up to 10 years. So it is always expected that
domain that you book is registered for higher number of years.
7.
Google Analytic
>>Google
has provided a great tool to analyse the traffic and various
ways/sources of referral. You can install the provided code in <head>
section of all your web-pages.
8.
Hidden Text / Links
>>Having
a hidden text or hidden links on the website is not recommended and
is considered as black hat technique. It is always on safe side to
make sure that no hidden texts or links are present on website or any
of the web-pages.
9.
JavaScript / CSS
>>Its
a subject of big debate that search engines are able to
understand/read JavaScript/CSS or not. Still it is better to have
them externalized(separated from HTML files) for the better
crawl-ability of robots.
10.
Website Load Time
>>Also
known as page speed time. It is recommended that website or web-page
should render in no time or take minimum time to load on browsers.
11.
Mirror Sites
>>Website
with unique appeal and content attracts more visitor.
12.
Check Server Status/htaccess
13.
Similar Sites on Current Domain
14.
Website Content
>>Check
all the web-pages content including home page and other service
pages.
15.
Duplicate Content/Plagiarism
>>Having
unique/fresh content always helps and it is a basic factor to rank on
search engine.
16.
Custom 404 Error Page
>>This
helps in helping a user to navigate in a better way to the website.
If user does not find anything then with can denote that this page
does not exist. This custom page hold the status code 404.
17.
301 Redirect
>>301
redirect is a permanent redirection of URLs.
18.
Google Webmaster Tools/Search Console Verification
>>Google
webmaster or Google search console is one of the best tools made and
provided by Google to numerous webmasters.
19.
Xml Sitemap
>>It
is a website map in XML(extensible markup language) file format which
is installed in root directory of a web-server for search engine
crawlers.
20.
Simple/HTML Sitemap
>>It
is a website map in HTML(hyper text markup language) file format
which is installed in root directory of a web-server.
21.
Canonicalization
>>Webmasters
use to avoid duplication between two pages of website. i.e. home page
and index page
22.
Social Widgets
>>Social
widgets are always recommended to enhance the user experience. We can
install widgets like Google+1 button, Facebook like button and posts,
Twitter tweets etc. Which also helps us to gain new likes and
sometimes traffic also!
23.
Social Profile Icons
>>We
should always link our social profiles with our website which helps
search engines to find the correct profile of your brand.
24.
Social Profile Schema
>>By
doing social profile schema, we can inform Google about our social
profiles. This also helps in branding. The search for this shows in
knowledge graph panel of result pages.
25.
Schema Tag
>>Google
uses microdata format which involves schema markup for
reviews/testimonials, addresses etc.
26.
Robots.txt File
>>
Robots.txt is an instructive file which instrcuts the search engine
robots to crawl or not to crawl the website.
27.
Noindex – Nofollow Tag
>>This
comes as similar concept to robots.txt file. The only difference
between them is of file and tag. And both serves for the same
indexing and following purpose by crawlers. Below is the tag which
can be included in <head> section of a home page.
<meta
name=”robots” content=”noindex, nofollow”>
28.
Broken Link Checker/Dead Links
>>The
links which direct us to pages or links which does not exist is a
broken link. We need to rectify them as soon as possible because it
hurts the structure of the website.
29.
Integration of internal Blog
>>internal
blog helps to increase the website volume and it also drives the
traffic to site through fresh content.
30
External/Outgoing Links
31.
Dynamic Pages
>>It
is always beneficial to have static web-pages keeping search friendly
aspect. Dynamic pages are not actual pages which exist on a
web-server. So it is always recommended to have a static web-pages.
32.
Frames/iFrames
>>Robots
can not crawl frames/iFrames located on a web-pages, so it is
recommended to have them externalized or removed if possible.
33.
Javascript Menus
>>Same
as iFrames, robots find difficult to crawl the javascript, so it is
recommended to have them externalized or removed if possible.
34.
Contact Form and Tracking
>>To
analyse the web traffic that came through contact form submissions,
we need to implement form tracking in Google Analytics.
35.
Duplicate Meta Tags
>>Unique
meta tags that are concise always helps to increase CTR. So it is
good that we have a unique web-page based meta tags that clearly
explain the web-page intent.
That’s
all for now ;) You can also use this check-list to ensure that all
the basics of you website are covered.
ReplyDeleteHello,
we provide affordable and result-oriented SEO services, please give a chance to serve you.
Thanks
Admin: E07.net
domchimp.com/tools/domain-expiry-checker
ReplyDelete